This publication is all about happiness. Happiness: that thing we all want. You want it. Yet what is it? Before we immerse ourselves in the nature and pursuit of happiness we should get clear about exactly what happiness is.
The easiest way to begin is to dispense with some of the popular misconceptions. For a start, happiness is not shopping. Despite everything advertising tries to make you believe, you will not “become” happy by buying something. In fact, the evidence is that advertising is a major cause of unhappiness because it seeks to make people feel a sense of lack in their lives. Of course, advertising agencies only have that power if you put any credence at all in any of their spruiking. Sling away slogans (there’s one for your T-shirt) and you won’t be open to the depredations advertising can wreak on your psyche.
The easiest way to begin is to dispense with some of the popular misconceptions. For a start, happiness is not shopping. Despite everything advertising tries to make you believe, you will not “become” happy by buying something. In fact, the evidence is that advertising is a major cause of unhappiness because it seeks to make people feel a sense of lack in their lives. Of course, advertising agencies only have that power if you put any credence at all in any of their spruiking. Sling away slogans (there’s one for your T-shirt) and you won’t be open to the depredations advertising can wreak on your psyche.